FOR IMMEDIATE RELEASE - March 14, 2008

Kerr Takes Simplicity to the Next Level: New Maxcem Elite Self-Etch, Self-Adhering Resin Cement

ORANGE, CA - March 15, 2008 - The new Maxcem Elite™ self-etch, self-adhesive resin cement for indirect restorations is simplicity refined. Cleanup is easy in the gel state, and there is no need for hand mixing, and no refrigeration required. You get superior ease of use in one single step, yet there is no compromise to performance. Bond strengths are higher than other leading cements in this category, and no bonding agent is necessary. Maxcem Elite is compatible with all common substrates. For more convenience, intraoral and post canal tips allow for dispensing of material into hard-to-reach places.

"With Maxcem Elite, Kerr has taken the self-etch, self-adhesive cement category to the next level with a technology further evolved and refined, making indirect restorations even simpler and easier for dentists across the globe," said Kerr Product Manager Mikhanh Pham. "Maxcem™ helped set the standard for simplicity in self-etching, self-adhesive cements, with a product that was easy to use for trusted clinical results," said Meghan Moore-Rizzo, Director of Product Management. "Now, Maxcem Elite has raised the bar on simplicity and performance."

This material employs the same unique adhesive used in Kerr's OptiBond family of adhesives. The optimized resin matrix and filler systems improve wettability, resulting in greater adhesion and allowing for immediate light curing and better shelf-life stability. Maxcem Elite's non-slumping property facilitates the placement of material and easy cleanup. A proprietary redox initiator system eliminates the inherent discoloration of BPO/tertiary amine initiator systems for a more esthetic restoration. Maxcem Elite leverages almost 50 years of experience in developing cements, underscoring Kerr's commitment to creating innovative, premium-quality products.

For more information, go to kerrdental.com/maxcemelite. Visit kerrdental.com to learn more about Kerr's broad portfolio of products or call 800.KERR.123.

Kerr Corporation, a wholly owned subsidiary of Sybron Dental Specialties, Inc., is a manufacturer of premiere dental consumables. Advancing esthetic dentistry through education and sustainable solutions based on clinician input, Kerr has become synonymous with integrity for dental professionals worldwide.