FOR IMMEDIATE RELEASE - October 11, 2011
Kerr’s SonicFill Composite System Receives Pride Institute’s Best of Class Technology Award
ORANGE, CA – October 11, 2011 - Kerr Corporation, a leading manufacturer of technology for dental procedures announced today that its SonicFill composite system has been named a recipient of the Pride Institute’s Best of Class Technology Award (“Emerging Technology” category) for 2011.
SonicFill is a first-of-its-kind, time-saving composite system that enables clinicians to perform posterior restorations with a fast, easy and reliable bulk fill technology using a sonic-activated handpiece. The SonicFill technology has quickly been embraced by the dental community, who can now go from placement to a polished restoration in less than 3 minutes on cavities up to 5mm.
A panel of dental technology experts, organized by the Pride Institute, a dental practice management consulting firm, selected this year’s winning products by majority vote. The Pride Institute’s Best of Class Technology awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Winners are invited to participate in a technology fair showcased at the American Dental Association’s annual meeting, held this year in Las Vegas.
“The technology space has exploded in terms of quantity and quality of available products,” said Dr. Lou Shuman, DMD, CAGS, President of Pride Institute. “With the potential for a considerable investment amount, it was important that someone step up and provide the corporate and dental communities with an unbiased selection process, led by technology key opinion leadership, with the sole focus of providing true guidance. That was the vision and it has come to fruition thanks to the support of the panel, ADA, Dental Products Report, and Dental Economics.”
The selection panel consists of seven dentists with significant knowledge of and experience in dental technology, including Dr. Shuman; John Flucke, DDS, writer, speaker and Technology Editor for Dental Products Report; Paul Feuerstein, DMD, writer, speaker and Technology Editor for Dental Economics; Titus Schleyer, DMD, PhD, Associate Professor and Director, Center for Dental Informatics at the University of Pittsburg, School of Dental Medicine; Marty Jablow, DMD, technology writer and speaker; Parag Kachalia, DDS, Director of New Technology at the University of the Pacific, School of Dentistry; and Larry Emmott, DDS, technology writer, speaker and dental marketing consulting.
“We’re honored to receive this prestigious award for one of our newest technologies,” said Leo Pranitis, Kerr’s Vice President of Global Marketing and Innovation. “We do believe that with SonicFill, we’ve introduced a new technology that is literally changing the way posterior composites are placed and ultimately setting a new standard in restorative dentistry. The remarkably positive response we’ve been getting from the global dental community is a testament to the need in the marketplace. Being singled out among the Pride Institute’s ‘Best of Class’ is particularly rewarding!”
Kerr Corporation, a wholly owned subsidiary of Sybron Dental Specialties, Inc., is a manufacturer of premiere dental consumables. Advancing esthetic dentistry through education and sustainable solutions based on clinician input, Kerr has become synonymous with integrity for dental professionals worldwide.
Media: Interviews, illustrations and demos are available upon request. Please contact Paul Williams at 949/916-6880 or via pwilliams@salesfish.com.
