Dr. Joyce Bassett To Be First-Ever Woman Featured on Dental Product Shopper Cover

Released at - April 1, 2016

The renowned cosmetic dentist will be featured showcasing Kerr’s Maxcem Elite Chroma™.

April 1, 16.  Dr. Joyce Bassett, an award-winning cosmetic dentist who has been featured on TLC, NBC, HealthFront and numerous print publications nationwide, will now have the honor of being the first woman to be featured on the cover of Dental Product Shopper, a dental product evaluation magazine. Dr. Bassett will be pictured on the April 2016 cover with Maxcem Elite Chroma.

Dr. Bassett is one of only 36 Accredited Fellows of the American Academy of Cosmetic Dentistry (AACD), where she also serves on the Board of Directors. She is a teacher, a volunteer, and a mentor for young women entering the profession. She has traveled internationally to present hands-on training programs in Complex Restorative Dentistry and is the founder of the Women Teaching Women Cosmetic Learning Facility.

 “We are very excited for Dr. Bassett to have the distinction of being the first woman on the cover of Dental Product Shopper,” said Phil Prentice, Vice President, North America Marketing, Kerr Restoratives. “As a clinician, innovator, and esteemed cosmetic dentist, we believe her to be an excellent product ambassador for Maxcem Elite Chroma, the first Self-Etch / Self-Adhesive resin cement offering a Color Cleanup Indicator. We are fortunate to have someone as smart and well-respected as Dr. Bassett who agrees.”

Maxcem Elite Chroma begins with a pink color that fades at the gel state, telling the clinician the optimal time to cleanup excess cement. The pink color will disappear after both self-cure and tack cure, allowing for maximum flexibility in its use. In addition to the color cleanup indicator, Maxcem Elite Chroma also offers One-Peel™ cleanup, automix delivery system, easy no-refrigeration storage, and compatibility with all indirect restorations.

Featuring best-in-class adhesion when compared to other leading self-adhesive cements, Maxcem Elite Chroma forms a strong and durable bond with a wide variety of dental substrates and is compatible with all indirect restorations - anterior or posterior ceramics, PFMs, metal restorations, and CAD/CAM materials.

To learn more about Maxcem Elite Chroma, pick up the April issue of Dental Product Shopper, visit kerrdental.com/challenge or call us today at 877-685-1484.


About Kerr Corporation

For nearly 125 years, Kerr has been serving the comprehensive needs of the entire dental care community in pursuit of enhancing oral health.  Individual Kerr brands are encompassed within the Kerr Restoratives, Kerr Endodontics, Kerr Rotary, and Kerr TotalCare platforms. By providing best-in-class, patient-based solutions, we believe that in partnership with those we serve - “Together we’re more.”

Visit us at www.kerrdental.com or call 800-KERR123.